Welcome! This is where we build together with purpose.
My name is Ibrahim Al-Murjan, I’m a product leader, builder, and believer in doing things with integrity, kindness, and purpose. A Digital product and innovation leader with 18+ years of experience building and scaling platforms that power complex healthcare ecosystems. From 0-to-1 launches to enterprise-scale transformations, I build high-performing teams, reimagine core systems, and drive innovation that delivers measurable value.
Always team-first & people, results -driven.
2024 VCA National Meeting Presenter
Team building at the San Diego Zoo
VCA National Stage - Venue of White House Correspondence Dinner
Abe & COO Aaron at our National Meeting 2024
Kick's are a must :)
Mars Make the Difference Winner, Digital Innovation in PetCare. This is a global Mars impact award with over 20,000 entries and 10 winners across respective divisions.
A powerful product team
Keynote Speaker at our Central Regional Meeting of Medical and Hospital Leaders
Mars Petcare Trailblazers initiative, taking leaders across divisions and putting them together to solve real world problems at scale and speed.
Product Portfolio
myVCA App
Streamlining Pet Healthcare
The myVCA App revolutionizes the way pet owners interact with veterinary services, seamlessly integrating into hospital workflows for effortless check-ins, document signing, digital checkouts, and round-the-clock care access. Designed to centralize and simplify pet healthcare management, it empowers clients to oversee their pets' health profiles all in one place.
Highlights
User Base: Over 1m+ active users
Customer Satisfaction: 4.8 out of 5 stars rating on the app store
Telehealth & Live Chat: Pioneering Virtual Pet Care
Recognizing the challenges of unreliable online information, we preempted the "Dr. Google" dilemma by launching our teletriage in-app chat in 2018, exclusively for our wellness members. We expanded access to all clients in 2020. Our commitment to providing comprehensive support led to integrating a full-scale Video service, enhancing our live chat feature.
Achievements:
Around-the-Clock Care: 24/7 access to professional veterinary assistance.
Realtime access to medical info: An omnichannel experience connecting web and app platforms that give clients all needed info in real-time.
Client Trust: Achieved a 4.8 Client Satisfaction Score on Play stores
VCA Scribe AI: Transforming Medical Engagements
VCA Scribe AI, our revolutionary solution to the pervasive issue of medical record-keeping, stands out with its unique ability to drastically reduce the administrative burden on doctors. By eliminating 90% of manual record writing, this product empowers doctors to reclaim 50% of their time. The process is simple: doctors dictate their notes, which are promptly transcribed by our team of credentialed technicians and integrated into the practice management system for review within 90 minutes.
Achievements:
Rapid Development: Developed and launched within a mere 6 weeks.
Immediate Impact: Over 500,000 dictations received and converted within a year of launch
Doctor Approval: Earned a 4.8 satisfaction rating from doctors, affirming its effectiveness and ease of use. A 95% accuracy rate of AI dictation of a medical record
Retriever+
Empowering Staff and Enhancing Client Experience
Retriever+ is our innovative staff-facing product, crafted to liberate team members from the confines of the front desk, enabling them to provide a more personal and welcoming experience in our hospitals. This tool is a testament to our commitment to efficiency and environmental sustainability.
Impact and Reach:
Network Deployment: Successfully implemented across our extensive network.
Client Engagement: Facilitated over 5 million client engagements.
Operational Efficiency: Processed 3 million documents and captured 2 million digital signatures.
Environmental Impact: Saved over 10 million sheets of paper, underscoring our dedication to sustainability.
Virtual Waiting Room
A first-of-its-kind, fully integrated digital front door with real wait times and a quieting management engine that frees up our staff and keeps our clients and their pets stress-free by not overcrowding our lobbies.
Real time placement, and automated queuing, removing the need for task masters at the business and delivering an exceptional client experience
Direct Client Engagement
We started this product before anyone wanted to admit that texting was critical to saving time and improving operational efficiency.
In 2014 we launched nonautomated 2-way SMS with our clients. Fast forward to 2022, and the success of this product is resounding, with 60% of our clients being messaged about their pet’s specific healthcare and integrated into their mobile app experience.
75 million + texts sent & received
20 million+ photos exchanged
Student Concierge
Historically our Externs had to schedule their experience through the hospital directly. With how busy our operators are and in an overly competitive market, only 30% of our applicants were placed. We designed a scheduling, capacity, and placement product that allowed our hospital operators to tell us when they were free and how many applicants they could host. Through the admin portal we designed, the Student Concierge team can review all applicant information and resumes and easily place candidates through a click of a button.
2,000+ students successfully placed
80% conversion rate
Integrated with Workday and Service Now
Digital Waitlist
Long gone are the days of binders and print out sheets and email trains about filling last minute appointment cancellations. We have built a fully integrated digital appointment waitlist at engages our clients through SMS in real time to provide open slots for their pets to come in sooner.
Collogues Feedback
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Martha Smith, Chief Client Officer
I've known Abe for a couple of years, but had the opportunity this year to work with him directly on a couple of projects on which he provided development support, a panel that we delivered at a few meetings, and a committee of which we are both members. Abe has brought a collaborative, client-centric approach to each of these engagements. His down-to-earth, approachable demeanor makes him relatable to stakeholders at a variety of levels, and a fun person to have on a team.
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Brendan Lynch SVP, Product & Innovation
“Abe is a gifted Sr. Director with a strong combination of empathy, organization, and analytical skills. I first met Abe 8 years ago when he was part of our software training team. At the time, we were growing our mobile product team and hired him as a product manager. Abe has the ability to cut through the noise, make the right trade-offs, and deliver maximum value. Abe led the product development and launch of 4 mobile apps at a rate that would impress even the most aggressive start-up teams. And, of course, his positive attitude and charming personality make him a pleasure to work with. As a team member or a leader, I highly recommend Abe.”
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Bob Antin, CEO, VCA Founder
“I am proud of the profound impact Abe has had on VCA and me. He has such a passion, dedication, towards anything he does and anyone would be lucky to have him as part of their organization. Abe you are amazing ! You endured many challenges and fought hard for things that most of us take for granted, especially the opportunities afforded by being able to live and work in this country..”
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Aaron Frazier, COO, North America
I have had the privilege of working with Abe, an exceptional IT product leader who truly stands out for his innovative thinking, strategic vision, and unwavering passion for his work. Abe approaches every challenge with a big-picture mindset, ensuring that his solutions not only address current needs but also position the business for future success.
What sets Abe apart is his genuine commitment to people. He goes above and beyond to connect with colleagues, foster collaboration, and create an environment where individuals and teams can thrive. His mentorship has had a profound impact on many, helping employees grow and achieve their full potential.
Abe’s track record of delivering excellence speaks for itself. He consistently meets and exceeds business objectives while maintaining a focus on developing the people around him. I’ve had the pleasure of working and being friends with Abe for many years and look forward to many more!